About and Contact
There is Substance II everything we do.
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A project in the making since 2013
Substance II was developed out of the combined passion for photography. The ability to find the value in a photograph; telling the story while leaving the viewer wanting to know more. This is how to add Substance II the photograph.
A short background...
After meeting in late 2013, both Jim and Ronnie became aware of each other's love of photography. They began sharing that passion with each other and sharing their history, goals, and methods of reaching those goals. Jim's history included a number of photography expo's and showings in various venues. This spurred many evenings of conversations regarding a joint showing for Jim and Ronnie.
Shortly thereafter, the first joint venture was realized; Substance II at Red Door Brewing. The show premiered in September 2015. From editing portraits, to hanging in the brewery, the process was a pure collaboration.
After several years of various projects and events, the venture into Real Estate Photography has allowed the continued development and growth of the company.
Early on
Growing up, I never questioned what I saw in images. However, I knew there was more to it that I could see. As I grew older, I became fascinated with technology, as most kids do. However, this was a different fascination. I loved how images were able to transform a moment by bringing life to a story that was being told. So the camera became more fascinating for me. This grew even stronger when my mom brought home the coolest camera. This was the most state-of-the-art 35mm camera. Not only did it have so many buttons to push, the part that made me so infatuated by it was the remote control that slid out from the side and served one purpose; the original selfie.
Around the same time, I also found a Polaroid Sun 600 camera. Not entirely sure where I found it, but it was likely at my either of my grandparents' house. My grandparents on my dad side always had the coolest gadgets and trinkets, but so did my my grandparents on my mom's side. This could have been from anywhere, but I remember how many time everyone told me to "not waste a picture". This is probably the reason I didn't take too many polaroid pictures when I was younger.
Although I don't remember the brand of the 35 mm camera, I remember using that camera for hours. Days, even. I remember going through rolls of film that I would beg my mom to develop. Most of the pictures I’d mange to get were of the campground we visited often in Durango, CO, or the trees in the courtyard of our apartment complex that we lived. Please trust me when I say the images were nothing short of basic. They had no purpose behind them other than using the camera and saving a moment for later.
As I grew older, the 35 mm camera slid into the drawer with the Polaroid. Thereafter, neither managed much in the way of pictures because early digital point-and-shoot cameras were becoming more and more popular, available, and affordable. My transition to digital photography was almost immediate because, as a kid, you use what your parents have available. Going into middle school, my dad had an Olympus Camedia digital camera that I could immediately see the pictures I was taking. I was hooked. Anytime my dad would take us somewhere and he had his camera, I was the one taking the pictures.
The Onset of Mobile
The digital camera was in its early stages, but the technology was getting better, stronger, faster, cheaper, and most importantly, smaller. This was another passion of mine. As technology became smaller, the cellphone was becoming more jam packed with features. I watched through the early years of high school when kids were getting cellphones and I watched and waited impatiently. This wait didn’t last because my parents loved the idea of my sister and I having a cell phone.
My sister and I were in the same grade, but she’s older. We were so close in age that we rarely dealt with the older sibling getting something before the other. The cell phone was no different. While in 8th grade, my dad got my sister her first cell phone. At the same time, my dad got me an AOL Communicator, which was the portable way to use AOL Instant messenger. This changed going into 9th grade. My parents were more comfortable with me having a cellphone than an instant messenger. So, my dad got me my first Cellphone. A Go-Phone from Cingular. The phone was not the best, but at the time, it was amazing. But it didn’t have a camera. But there was one to by for it and attach to the cellphone. With that little attachable camera, I was hooked.
My obsession with camera’s grew even faster with cellphones and smartphones. This was fueled by my dad working with a wireless carrier and getting the latest and greatest phones every year. After my Go-Phone, I’ve had nearly every make and model, including the world-changing Mortorola Razr. This led to my favorite phone of the time, the Motorola V360, which sported a 128 Mb (not GB) TransFlash (microSD) card for the VGA camera. This was HUGE! I had a camera in my pocket that was able to send pictures to other people and I didn’t have to wait to print them.
The boom of Social Media
That transition leads directly into the era of Social Media and the Blackberry. As one of the earliest entrants into the race, RIM’s blackberry Pearl was a game-changer. Of course, I had to have it. Luckily, my dad didn’t want a new phone, so the Pearl was mine to be had. I loved every minute of it. The camera was the biggest draw because, along with digital technology, my phone’s camera was amazing. I could take hundreds of pictures without having to wait to develop them or connect to my computer. I could save and share them to MySpace as quickly as I could take them. But that’s where it changed.
Social media began to draw more focus to pictures. And people noticed. The goal was evolving from take and share, to take quality and share quality. After high school and in the early years of college, I had so many different smartphones that it was became a running joke. But the one thing that didn’t change was the need for the best camera. So the smartphone was the secondary aspect to the camera. Because manufacturers weren’t keen on focusing on the camera alone, incremental improvements in the camera led to my decision to purchase my first DSLR.
DSLR
One thing that may have been overshadowed is the amount of research that went into every new smartphone I owned. I knew all the benefits, the drawbacks, and I was aware at the portions that I knew would cause heartburn. A new camera was no different. I spent months reviewing different DSLR’s; Cannon, Nikon, Sony. I read and researched more and more about the features I’d likely need and/ or want. I learned about F-stops and aperture and how they were important to the camera itself. I evaluated price and product, as well as future life. In the end, in late 2014, after relying solely on smartphone cameras until then, I chose my first DSLR; a Nikon D3300. It was an entry level 24-megapixel shooter that was packed with the extra features I wanted to learn but was skeptical to spend too much on.
From then on, the paired adventure of smartphone camera for quick and reliable social media shots and my DSLR for structured, composed shots grew even more. I was using my camera more and more. Learning new techniques that would allow me to finally capture the style of photographs I’d wanted to for so long. Learning how to incorporate off-camera flash with silhouettes and long exposures for streaking lights. These features were amazing, and became the focus of smartphone manufactures that were eager to appease their customers wanting more features on the camera.
Now
This trend has not stopped my love of new technology. I’ve cycled through smartphones to have the latest and greatest camera offered. I’ve had countless point and shoot’s that are fun but are not the same as my DSLR. My current camera bag still has my faithful D3300 and my Nikon Z5 Mirrorless, but includes many others. I've also relied heavily on my DJI's Mavic Air 2, OSMO Action, and various other cameras and equipment. As it stands today, I’m currently using a Samsung Galaxy Z Fold 4 as my everyday smartphone. Because I use so many different pieces of equipment, I’ve made a habit of not sharing which camera I used to take a picture. I am proof that the equipment doesn’t make the photograph; the Substance II the photograph makes the photograph.
We're working on James' bio. In the meantime, feel free to check out CoyotWiley.com to see all of the remodeling work.
E:Mail: Ronnie@SubstanceII.com
Phone: (505) 323-9436
Terms and Conditions
TERMS OF SERVICE
Terms of Service for Real Estate Marketing Services
These Terms of Service ("Agreement") are entered into between Substance II, dba Substance II Real Estate Media and Aerial Imaging, an LLC registered in NEW MEXICO, hereinafter referred to as "Company," and the individual or entity requesting real estate marketing services, hereinafter referred to as "Client."
1. Ownership of Deliverables:
All materials, including but not limited to photographs, videos, floorplans, virtual tours, and any other deliverables produced by the Company as part of the services rendered, are the exclusive property of the Company. The Client is granted a limited, non-exclusive, non-transferable license to use these materials for marketing and promotional purposes related to the property specified in the order.
2. Service Description:
The Client engages the Company for real estate marketing services as described in the agreed-upon service package. The Client acknowledges that the Company is providing a service and is not responsible for the actual state or condition of the property being marketed.
3. Accuracy of Property Floorplans:
All property floorplans provided by the Company are estimates and are as accurate as technology allows. The Company is not liable for any discrepancies or inaccuracies in the floorplans.
4. Cancellation Policy:
Cancellations must be made at least 24 hours in advance of the scheduled appointment. Failure to provide timely notice may result in a cancellation fee.
5. Payment Terms:
Payment is required in full before the Client can download the deliverables. The Company reserves the right to withhold the deliverables until payment is received.
6. Turnaround Time:
The Company commits to a turnaround time of 24 actual hours from the end of the appointment for the delivery of the deliverables. However, due to high volume, this timeframe may not always be achievable. The Client acknowledges and accepts this possibility of a delayed turnaround. The Company commits to advise of possible delays at the time of scheduling.
7. Property Readiness and Preferences:
The Client and the homeowner are responsible for ensuring that the property is in a suitable and safe condition for photography and videography. This includes non-workable conditions, the absence of significant risk of injury, and adherence to any preferences or changes communicated prior to the appointment.
8. Right to Refusal:
The Company reserves the right to refuse service if, upon arrival, the property is not in a condition deemed suitable for photography or if there are significant safety or health concerns.
9. Copyright and Ethical Use:
The Company retains all copyright and intellectual property rights to the deliverables. The Client agrees to use the deliverables ethically and in compliance with all applicable local laws, governing associations, and MLS standards.
10. Non-Refundable Services:
All services rendered by the Company are non-refundable due to their single-use nature. Once the deliverables have been accessed, downloaded, and/ or publicly used, no refunds will be granted unless explicitly authorized by the Company.
11. Aerial Work Disclaimer:
The Client and the homeowner acknowledge the potential dangers of aerial work and agree that the Company is not liable for any injuries, damages, or property issues arising from gross negligence, inadequate airspace, or other factors related to aerial photography and videography. During aerial flights, pilots and spotters are not to be disturbed to ensure safety.
12. Revisions and Discretion:
The Client is entitled to a reasonable number of revisions based on the agreed-upon package. The Company reserves the right to refuse or limit revisions at its discretion.
13. Virtual Space Hosting Costs:
The Client acknowledges that virtual space hosting costs associated with the Matterport System are an unavoidable expense. The Company will prorate these costs throughout the year and include them in the Client's billing.
14. Governing Law, Dispute Resolution, and Waiver of Litigation:
This Agreement shall be governed by and construed in accordance with the laws of New Mexico, without regard to its conflict of law principles. Any disputes arising under this Agreement shall be subject to the exclusive jurisdiction of the courts located in New Mexico. The Client agrees to waive their right to litigation and consents to dispute resolution handled exclusively by the Company's designated resolution process.
15. Acceptance of Terms:
By placing an order for services through any means, including but not limited to online ordering systems or written agreements, the Client acknowledges having read, understood and agreed to these Terms of Service.
16. Non-Disclosure of Processes, Equipment, and Proprietary Knowledge:
The Client agrees to treat all information related to the processes, equipment, and proprietary knowledge utilized by the Company as strictly confidential in the provision of its real estate marketing services. The Client shall not disclose, reproduce, distribute, or otherwise make available any information pertaining to the Company's methodologies, equipment specifications, trade secrets, or any other proprietary knowledge. This obligation of non-disclosure shall remain in effect during the term of engagement and following the termination of services. The Client acknowledges that any unauthorized disclosure of such information may result in legal action and damages.
This is merely to protect our competitive advantage and ensure that we protect the interests of all our customer base. We extend the same level of confidentiality to our clients regarding any aspect of our engagement.
17. First-Come, First-Served and Equal Service Commitment:
The Company operates on a first-come, first-served basis in scheduling and fulfillment of its real estate marketing services. The Client acknowledges that appointment availability may be subject to demand and availability. While the Company strives to accommodate all clients' needs, the scheduling of appointments and delivery of services shall be based on the order in which requests are received.
The Company is committed to providing all clients with the same level of service, professionalism, and quality of deliverables. Each client is entitled to a consistent and equitable experience, irrespective of the size of the project or the duration of the engagement. The Company maintains its dedication to delivering exceptional results, adhering to industry standards, and upholding its reputation for excellence.
By engaging the Company's services, the Client acknowledges having read and agreed to this First-Come, First-Served and Equal Service Commitment clause in addition to the Terms of Service.
These terms are binding upon both parties and constitute the entire agreement between the Client and the Company.
Substance II ©
Substance II, LLC
DBA Substance II Real Estate Media and Aerial Imaging, LLC.
505-323-9436
Agreed and accepted if order is placed or appointment is scheduled.
(Client's electronic acceptance of these terms shall be deemed equivalent to a physical signature.)